High-impact campaigns succeed by converting brand messaging into the shared language of the fans Gone are the days when PSL marketing was limited to a few static logos, a catchy anthem, and a handful of TV commercials. Over the last few seasons and reaching a fever pitch in this 2026 edition, the league has transformed…
US president is accompanied by Nvidia CEO Jensen Huang and Elon Musk to attend business summit with Xi Jinping US President Donald Trump participates in an arrival ceremony at Beijing Capital International Airport during his visit to the country, in Beijing, China on May 13, 2026. Photo: Reuters United States President Donald Trump landed in…
Real Madrid president Florentino Perez addresses the media after a stormy season at the Spanish giants. Photo: AFP LONDON: Real Madrid president Florentino Perez on Tuesday called club elections and announced that he would stand again.“I am not going to resign,” the 79-year-old Perez told a press conference towards the end of a season which…
ISPR says seven terrorists killed during exchange of fire in Barkhan’s Nosham area Major Tauseef Ahmed Bhatti and four other military personnel were martyred during an area sanitisation operation in Balochistan’s Barkhan district on Wednesday, the military’s media wing said. “On the morning of May 13, 2026, troops of Pakistan Army and Frontier Corps Balochistan…
Govt launches nationwide Hepatitis C drive focused on screening, prevention and free treatment The Ministry of National Health Services, in coordination with the World Health Organisation (WHO), on Wednesday launched the Prime Minister’s Hepatitis C Elimination Programme aimed at eliminating the disease by 2030. Under the initiative, Pakistan has set a target of reaching 1.6…
Kino Sports Complex director Sarah Hanna is readying the facility to welcome the Iranian team. Photo: AFP LONDON: In the Strait of Hormuz, US warships menace Iran’s oil tankers, while in Washington President Donald Trump demands “complete victory.” But in Tucson, they’re getting ready to welcome the Iranian football team as if nothing were amiss….
President awards civil honour to US-based business leader at Islamabad ceremony on PM’s recommendation President Asif Ali Zardari confers the Tamgha-i-Imtiaz on Pakistan American Chicago Land Chamber of Commerce (PACCC) President Naveed Anwar Chaudhry for his efforts in promoting Pakistani exports during a ceremony at the Presidency on Wednesday. Photo: Express President Asif Ali Zardari…
Jannik Sinner easily beat Andrea Pellegrino to reach the Italian Open quarter-finals. Photo: AFP ROME: Jannik Sinner’s charge towards a first Italian Open title continued on Tuesday after the world number one calmly dispatched countryman Andrea Pellegrino 6-2, 6-3, while Alexander Zverev suffered a shock exit at the hands of another local hero in Luciano…
The weather of Lahore delivered a pleasant relief to its residents as heavy rain and hail brought down the temperature on Wednesday. Areas including Mall Road, Jail Road, and Gulberg experienced heavy downpour accompanied by gusty winds, turning the weather cool and pleasant. The Pakistan Meteorological Department (PMD) weather monitoring report issued at 3:30pm stated…
Demand govt action for safe recovery of 10 Pakistani crew members held by pirates Families of Pakistani crew members abducted by Somali pirates protest at Native Jetty Bridge in Karachi on Wednesday. SCREENGRAB Families of Pakistani crew members abducted by Somali pirates expressed grave concern on Wednesday over the lack of government action even after…